Having great website design does not always guarantee an increase in new sales conversions. To experience success with your website, you must use a variety of online marketing mediums to drive qualified prospects to your website. The goal of online marketing is not only to increase traffic to your website, but to increase the number of qualified leads from your targeted audience, so a higher percentage of visitors at your website will convert to customers. Driving traffic with online marketing to your website for an audience that is not looking for your product or service is a waste of time and resources. It is vital to ensure that the traffic contains a high percentage of visitors who are actually shopping for your products or services.
Our team of online marketing experts provides a number of customized services using the internet and other online methods to aim at increasing the number of qualified visitors from your target market to your website.
The most important method of bringing targeted traffic to your website is through search engine optimization (SEO).This method of online marketing focuses on incorporating your targeted keyword phrases into the code of your website in the locations that are scanned by search engine software. The goal is to achieve a high ranking for your targeted keyword phrases on the organic (or natural) search engine listings.
If additional search engine exposure is needed or there is difficulty ranking high in the organic (or natural) search engine listings, the search engines offer a paid advertiser option that will enable you to rank on page #1 within a few days. We have talented and certified professionals who can help setup and maintain advertising campaigns in a way that is within your budget and optimized for effectiveness.
Many companies would benefit from driving traffic to their website through FaceBook, Twitter, LinkedIn or other Social Networks. We can help you strategize and implement a social media marketing campaign that will build brand awareness and drive traffic to your website.
A newsletter campaign or email marketing campaign is an operative tool to engage an existing customer base with useful industry information and to learn about products or services. Providing a steady stream of communication not only reinforces brand awareness, but also builds a stronger relationship with existing clients.