Many small business owners find themselves intimidated by the Social Media Revolution that is literally taking over the world. It is no longer enough for a business to have a functional Web site in order to be considered "online." Being present on Twitter (along with Facebook, Foursquare, and LinkedIn, among many others) is becoming less and less of an option if you are planning to remain competitive. The proverbial "sticking one's head in the sand" might work for an ostrich; however, savvy business executives need to be keenly aware of their surroundings and all the business trends in their industry. Social Media can be a great tool for accomplishing this.
What can Twitter do for you? Since many of us make decisions according to the "pros and cons" model, we have provided a list of the most evident advantages and disadvantages below. It is up to you to make the final call. Before we go into the list, let us make a disclaimer. Yes, anyone in the world could stumble into your tweets; yet, it does not mean that you should not select your target audience. By choosing the people to "follow" on Twitter (the equivalent of Facebook's "friends" or LinkedIn's "contacts"), you create your own Twitter network. Start with searching for and then following your current customers, industry experts, competitors, your competitors' clients, and let the network grow.
For more information on Twitter, visit "Twitter 101," a special guide for businesses, found at business.twitter.com/twitter101/ or call us at Seed Technologies to schedule a free consultation to discuss your Social Media strategy.
All of us at Seed Technologies are wishing you a joyous holiday season! Happy Tweeting!
We are offering a complimentary seminar on internet marketing and social media. Give us a call if you would like to attend. 918-742-0028.
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